ONELife - Founding Partners

Founding Partners · 15 spots per cohort

Your coaching creates positive change, sometimes even transformation.
ONELife helps turn that progress into a connected, evolving Life Strategy for your clients.

Add an app-supported, whole-life framework to your coaching. Build a new Life Strategy offer or integrate ONELife into your established practice.

Identity 8 Life Domain Profiles Objectives Strategy Tactics

What clients believe

Your clients may already believe they have a Life Strategy. You may consider the work you do with them highly strategic - and it may be.

What actually happens

Clients clarify identity, hit goals, build habits - and still feel burned out, stressed, fragmented, or sense that something is off.

ONELife Strategy is not a coaching company. It is an app built on a structured whole-life framework.

The client owns the Life Strategy. The coach brings human wisdom, empathy, accountability, experience, and methodology.

ONELife Strategy provides the app (with AI features) and structured whole-life framework that keep the strategy visible, connected, coherent with identity, and evolving between sessions, seasons/events, and after your coaching.

The problem is not the value of life coaching.

The missing middle is life strategy.

From conversations with dozens of coaches globally, most life coaching today focuses on this areas

Identity

Purpose, values, principles, beliefs

Goals

Outcomes and results

Execution

Tactics, habits, boundaries

The Big Four

Work, finances, health, relationships

Life Seasons

Events and transitions

Work-Life Balance

Managing the tension

Identity & Goalswhat they want

Habits & Tacticswhat they'll do

The Missing Middlestrategy

Strategy determines how they will make choices, navigate tradeoffs, use limited resources, and achieve their objectives in coherence with their identity and the rest of their life.

The Big Four alone

WorkFinancesHealthRelationships

All eight, in coherence

WorkFinancesHealthRelationships Giving backHobbiesEnvironmentGrowth

We don't have two lives, work and life — we have one life, and life is the work that matters most.

Clients already use a stack of single-purpose tools

Calendar Fitness app Budgeting tool Journal Task manager Habit tracker Coaching portal

Each may solve a problem. None brings the whole life together.

ONE APP

Identity · Objectives · Strategies · Tactics · Weekly Reviews · All 8 Domains

ONELife is not an app-integration platform. It connects the client's whole-life strategy, not their software tools.

The client owns the Life Strategy. The coach brings human wisdom. Over time, ONELife Strategy AI is designed to learn from the client's evolving Life Strategy — much like Spotify learns from listening history — contributing increasingly relevant ideas, prompts, and observations, never answers or decisions.

Your coaching creates improvement. ONELife Strategy helps turn that improvement into one connected, evolving Life Strategy.

Choose the partnership path that fits your practice.

Both paths use the same ONELife Strategy app and whole-life framework. The right path depends on the practice you have today.

Building your coaching practice

Become an ONELife Strategy Certified Life Strategy Practitioner

For new, emerging, and entrepreneurial coaches seeking a structured framework, app, and marketable offer.

One-time

Learn the frameworkThe full ONELife Strategy framework and app

Founder-led cohort4 group sessions, 1 individual 45-min certification review, and 6 months of monthly cohort calls with up to 15 founding participants

Repeatable client journeyBuild a structured system you reuse with every client

Your own coaching offerDevelop and position a Life Strategy offer

Official certificationEarn ONELife Strategy certification after completing requirements

Personal app accessOn the founding terms described in the Partner Agreement

10% client-adoption bonusOn qualified net subscription proceeds during each referred client's first 12 paid months

No recurring feesNo renewal or recurring certification fee under this founding offer

Keep 100% of your feesONELife takes no percentage of your coaching fees

Apply for Certification

Build a marketable Life Strategy coaching offer

Become a first mover in the emerging Life Strategy coaching category with a structured system, app-supported client journey, and professional certification around which you can build your own coaching offer.

You determine your coaching services, packages, and pricing. ONELife takes no percentage of your coaching fees.

You also receive a 10% client-adoption bonus based on qualified Net Subscription Proceeds during each referred client's first 12 paid months.

This creates mutual value: your clients receive an app-supported system for continuing their Life Strategy work, you receive a supplemental incentive for successful adoption, and ONELife grows through qualified users introduced by trusted practitioners.

Your primary financial opportunity is the coaching offer you build and the coaching revenue you keep.

Results are not guaranteed. Complete terms are provided in the Partner Agreement.

Expanding an established practice

Become an ONELife Strategy Founding Practice Partner

For established coaches with a methodology, active clients, and an existing practice.

One-time Founding Practice Partnership investment

Keep your IPYour methodology and intellectual property stay yours

A differentiated offerBuild Life Strategy into your established practice

App + framework integrationThe ONELife Strategy app and framework, built into your practice

Direct access to MJ2 private practice-integration sessions, 1 activation review, and 6 months of monthly founder-led cohort calls with up to 15 partners

Activate 3 users in 30 daysEach must register with your Partner Code, use the app, and complete a paid subscription. Cancellations allowed

Personal app accessOn the founding terms described in the Partner Agreement

No recurring feesNo renewal or recurring partner fee under this founding offer

Keep 100% of your feesONELife takes no percentage of your coaching fees

Apply to Become a Founding Practice Partner

Add Life Strategy to your established practice

Integrate ONELife Strategy with your existing methodology and create a differentiated, app-supported offer for attracting new clients, expanding work with current clients, or re-engaging former clients.

You control your services, packages, and pricing. ONELife takes no percentage of your coaching fees.

One additional coaching client paying you $729 would produce gross coaching revenue equal to your one-time investment, before taxes, expenses, refunds, and other business costs.

You also receive 100% of qualified Net Subscription Proceeds from each Qualified Referred User during that user's first six paid subscription months.

This creates mutual value: your clients receive ongoing, app-supported Life Strategy structure; you keep your coaching revenue and receive the initial qualified subscription proceeds; and ONELife gains the opportunity to build long-term relationships with users introduced through a trusted coach.

This is an arithmetic illustration, not an earnings guarantee. Complete terms are provided in the Partner Agreement.

Certified Life Strategy Practitioner. ONELife Strategy certification recognizes competency in applying the ONELife Strategy framework and app. It is not a general life coaching credential.

Founding Practice Partner. The six-month benefit applies separately to each qualified referred client when that client starts their paid subscription. Beginning in that client's seventh month, net subscription proceeds go to ONELife Strategy.

15 spots per cohort

Both Founding Partner paths are limited to 15 approved participants.

Because each cohort includes direct access to Founder Mark Johnson and requires the right fit, all coaches must apply and be approved before making payment. No payment is due when you apply.

Apply for the $497 Founding Certification Cohort → Apply for the $729 Founding Practice Partner Cohort →

Applications reviewed by MJ · No payment due to apply

Not a coach? There are other ways to partner.

Are you an author, researcher, educator, podcaster, or creator?

Your work helps people think differently. ONELife helps people put those ideas into practice across their whole life. You provide ideas and inspiration. ONELife helps people apply them through a Life Strategy System.

Join the Life Strategy Review and help build the emerging Life Strategy category by contributing research, perspectives, stories, and practical insights.

Explore the Life Strategy Review

Are you a technology, media, or distribution organization?

As ONELife Strategy grows, we welcome conversations with technology companies, SaaS and app platforms, media organizations, associations, communities, and distribution partners that can help bring Life Strategy to more people. You provide technology, audiences, or reach. ONELife provides the Life Strategy System.

Together, we can help more people turn ideas and insights into a practical, coherent Life Strategy they can live.

Interested in a different kind of partnership?

Let's explore how we can help more people build coherent lives.

Explore a Strategic Partnership

Your coaching creates positive change, sometimes even transformation. ONELife helps turn that progress into a connected, evolving Life Strategy for your clients.